Global Alliances Client: Vinometer Co. LLC

Client: Vinometer Co. LLC

Business Start-Up, Strategy and Sales Preparation

Media Strategy and Implementation

Market Research and Positioning

Business Plan Creation/Research

Challenge
The Vinometer Company, LLC had developed and patented a new wine thermometer for the mass market, and was a young start-up seeking broad distribution and introduction of a new product to market.

Solution
Our team created the product based on the patent, located a manufacturing facility, branded the product, and established initial distribution partners, taking the new idea to market in less than 24 months. To date, over 100,000 Vinometers have been sold in the United States, with increased international sales now underway.

Sample Headlines

"I'm testing a new gizmo called the Vinometer, which you stick on the outside of a bottle to see if it’s the right temperature. I was at lunch once with Harvey Steiman, the wine writer, and he sent a bottle back because it was too cold. He was right. The Vinometer comes with a chart of suggested temperatures for different kinds of wines." Jim Wood, Examiner Food and Wine Critic, January 29, 1997	The Buffalo News "And now we have the Vinometer, a clever little thermometer dedicated to the proposition that wine tastes better when its temperature is correct." February 23, 1997
"Now there is the "Vinometer". The Vinometer adheres to the outside of the bottle, measuring the temperature of the wine inside. It comes packaged with a reference chart of optimum wine-serving temperatures. Call (888) 946-3836 to find the retail outlet nearest you." Tom Turner, food editor, February 26, 1997	"Tip: If during the course of a romantic meal your potential Snookie-Love-Muffin says, "Let's open that wine" - well, you know better. Explain that the Vinometer uses crystal cell technology in a thin, plastic film thermometer to accurately and quickly measure the temperature of wine without uncorking it. Finish firmly bit gently with, 'we must wait.'" World Wide Web Site Pick of the Week, February 10, 1997
Wine and Spirits Magazine "The Vinometer is a liquid crystal thermometer that measures the temperature of wine inside a bottle. Stick it on the bottle and within seconds an accurate measurement is taken." New Products Features, March, 1997	"One of the most important aspects of wine service and enjoyment is correct wine temperature. Not to worry. Vinometer Co. has the answer. Vinometer is a thermometer strip that uses liquid crystal technology to determine the temperature of then wine in the bottle. The strip adheres to the glass and can be reused." Gerald D. Boyd, March 19, 1997
The Herald (Glasgow) "Degrees of taste: A thermometer which can measure the temperature of wine before the bottle has been opened has been unveiled. With a list of recommended wine temperatures, the Vinometer is already on sale in the US, but may be available in Britain soon." September 9, 1997