• US Electoral Strategy

• Trade/Investment Program

• Government Relations

• Media Strategy 

Challenge 
Guanajuato, Mexico Governor Vicente Fox, PAN (National Action Party), is a leading presidential candidate for Mexico's first watershed democratic elections in over 70 years.  As a result of the near-dictatorial control of all Mexican institutions and media by the governing PRI party, Governor Fox faces a large, entrenched political and business machine, the lack of local talent with first-hand electoral expertise, and the challenges of building a national presidential campaign from scratch. 

Solution 
Our work has focused on assisting the Governor and his staff take the bold steps needed to break away from the confines imposed by the PRI (ruling party), including establishment of external trade and investment offices for his state (powers hithertofore reserved only for the Federal government), an international media campaign, and programs to increase Governor Fox's global visibility.  Our work has resulted in innovative programs for the under-served in his state, a new Trade Office in Los Angeles, high-level speaking engagements in the US, and improved media coverage and name recognition internationally. 

Defining Success 
Ultimately, we will be successful when our client is either elected President of Mexico, or has entrenched a lasting Mexican democratic system. 

"Ex-Coke Exec Aiming for Mexico's Presidency" 23 March 1998

"Fox Running Hard, Early in 2000 Race" October 27, 1997

"Fox Guanajuato Educacion" December 5, 1997

"Flamboyant Fox Eyes Top Job: Governor Starts Campaign to become next Mexican President" January 28, 1998

"Fox Rumbo al 2000" January 29, 1998

"!Vicente para Presidente!, Coro Para Fox en Neza"February 12, 1998

"In Mexico, Politician Bucks the System; Governor on Calculated Course" November 17, 1997

Mexico: Fox, hunting" 19 July 1997